The George Washington University

Informed Consent to Participate in Research

 

Study title: The Relationship Between Millennials’ Cultural Values and Their Consumer Behavior towards Luxury Goods

 

Researcher: Yinhua Jin, M.A. in Communication Management, Department of Organizational Sciences & Communication

 

What is the purpose of this study?

We want to learn whether there is a connection between millennials’ cultural values and their consumer behavior towards luxury goods.

 

What will I do?

This survey will ask questions about your cultural value and consumer behavior toward personal luxury goods. It includes 36 questions to ask you to rate the degree to which you agree or disagree with each statement. The survey will take about 3 minutes.

 

Estimated number of participants: 100

 

How long will it take? 3 minutes

 

Costs: None 

 

Compensation: None 

 

Confidentiality and Data Security

We’ll collect the following identifying information for the research: your age, gender and ethnicity. This information is necessary. This is an anonymous survey; all the answers will be anonymous.

 

Questions about the research, complaints, or problems: Contact Yinhua Jin, +1(202)-714-1699, jinyinhua@gwu.edu

 

Agreement to Participate

Your participation is completely voluntary, and you can withdraw at any time.

To take this survey, you must be: Born between 1980 to 2000.

 

If you meet these criteria and would like to take the survey, click the button below to start.

 

Were you born between 1980 to 2000?